Apple Stimulates Religious Experience...!?

Looks like the Bible has some competition from Apple. That's right, an experiment by British neuroscientists revealed the tech giant's products stimulate the brain similarly to religious imagery. According to The Register...

"...the neuroscientists ran an MRI scan on the brain of Alex Brooks, the editor of World of Apple, who claims that the Jobsian cult is 'definitely' on his mind 24 hours a day. They discovered that photos of things like the iPhone and the iPad make certain parts of his brain all tingly."

A blogger for CNET ponders over the meaning of such Apple-theism.

"...there is surely one deep and significant philosophical question to ask on this fine Friday: are people becoming religiously devoted to products such as Apple's because religion has failed them?"

But a writer for Computer World spews blasphemy -- questioning the legitimacy of the experiment, which was conducted for a BBC documentary on 'superbrands.'

"Obviously, this isn't real science. It wasn't a controlled experiment. No comparisons were made about whether Heinz beans or Adidas sneakers, for example, are stimulating the same parts of the brain as that stimulated by religious imagery. So this MRI scanning is as much stunt as it is truth."

In any case, The Guardian says Apple's divine status is undeniable, saying...

"This suggests that the big tech brands have harnessed, or exploit, the brain areas that have evolved to process religion... A meeting with the Bishop of Buckingham, who reads the Bible using his Apple iPad, appeared to back up this assertion."

BBC's Alex Riley decided to experience the Jobsian cult by visiting an Apple store opening.